Help needed to set up My Learning (dot ie)

I want to make a social space for people to tell My Learning stories

I rent some server space and own a url called www.mylearning.ie   - it's a leftover from my days in business.
I think this is a useful web address especially if used to discuss and promote learning.
My interest is in adult learning and in particular, people who strive to take up learning for the first time - perhaps since their school days.
It would be great to establish an on-line community of learners - a place where people can share experiences, encourage others and tell their stories.
Central to the idea is the notion of engagement and participation - what I mean is a space where people will feel part of something and wherein everyone is encouraged to participate.
The most important characteristic is that new and novice Internet users will be especially welcome.  Often people are self-conscious when making contributions as they may feel that everyone else is more experienced.
The idea is that members of the community who have had similar experiences and well be well-placed to help the new users.  
There's nothing especially new in this idea - this is, in essence, the kind of social networking approach that is typical of web 2.0.  But what is different is that this site will focus on learning and will be very open to people of all ages.
So I'm looking for ideas and offers of help - especially welcome at this stage will be people willing to participate in the following groups:

A technical group - to specify the web design and the best technologies to promote active participation.
A marketing group - to specify how to get the message out to as many people as possible.
An activity group - to specify what people can do while participating and engaging with My Learning.

You can contact me directly at leocasey@mac.com or leave a comment for this blog (my comments are moderated).